Norwich Union

The Make Sense Of It website was designed to stand out in a market dominated by complicated sites populated with intimidating financial jargon. A friendly and calming design coupled with user-friendly content made for a popular site among the target audience.

This skyscraper banner, designed to highlight MSOI’s user-friendliness and simplicity, focused on the difficulty for many people to get to grips with financial information, presenting MSOI as a clear and easily-understandable alternative.